Begrippenlijst

Push media:

• A system in which content is sent to the audience without the users requesting it (for example, broadcast TV).
• Push media (as opposed to Pull Media) is used to denote such media distribution mechanism where a content list is shown to the user and the user can select what (s)he wants.In Pull media, the content is passed to the user only on request.

Pull media:

• A system in which users request content on demand, and mostly only get what was asked for (for example, Web sites).

Framing

• In communication theory, and sociology, framing is a process of selective control over media content or public communication. Framing defines how a certain piece of media content or rhetoric is packaged so as to allow certain desirable interpretations and rule out others. Media frames can be created by the mass media or by specific political or social movements or organizations. ..

Viral marketing:

• verspreiding van een reclameboodschap via het internet die steunt op het mechanisme van mond-op-mondreclame.

E-commerce:

• All ellectronically mediated information exchanges between an organization and its external stakeholders.

Narrowcasting:

• Narrowcasting is een breedbanduitzending waarbij een specifiek publiek bediend wordt.
• Analogous to broadcasting but relates to targeting a selected or defined audience. The terms is used broadly and covers the internet as well as other networks and wireless communications

Conversion rate:

• is a common way of measuring the effectiveness of a user experience